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Press Room & Newsletters >> Newsletters >> Regional Newsletters >> Orange County

Week of July 28, 2008 - Volume I Issue IX

AeA
Orange County Staff

Executive Director 
Don Hicks
949.450.1500 x 102

Membership
Development
Director

Alan Wald
949.450.1500 x 104

Program
Marketing Manager
Yalanda M. Oglesby
949.450.1500 x 101

AeA Orange County Council
6 Jenner Street
Suite 110
Irvine, CA 92618

********

Links of Interest 
AeA Member Benefits

Additional AeA Newsletters

 

In This Issue
1. Message from the Orange County Executive Director
2. Executive Connect
3. Growth Matters
4. Global Connect
5.
Upcoming Events

6. Upcoming Member Only Events
 

1. Message from the Orange County Executive Director


Dear AeA Members & Friends,

Coming up on Tuesday, August 12, the Sales & Marketing Roundtable is meeting again to discuss current trends in sales techniques and marketing media. This meeting is free to AeA members and targeted to senior sales and marketing executives. To allow time for all to participate and to keep the discussion focused, we limit attendance to 20 people. Just to make things more fun, WunderMarx/PR CEO Cara Good will moderate. Printronix is kind enough to host.

AeA professional roundtables are some of the most popular events we produce. They may be popular because they're free to our members, but I want to think its more than that. The information that is shared at these events is invaluable. Its an opportunity to share thoughts on best practices and receive a broader awareness of the circumstances of their peers.

In addition to our Sales & Marketing Roundtable on August 12, the HR Roundtable will be meeting again on September 9 with a special event on the topic of "Dangerous Documents." The CFO Roundtable will meet next in late October or early November. And new roundtables are now forming for Operations, Product Management, and Sales Leadership.

Please join us in advancing the business of technology.

Regards,

Don Hicks
AeA/OC Executive Director

  [Back to Top]

2. Executive Connect

 

AeA Orange County Sales & Marketing Roundtable:
What Your Competition Knows and You Don't about Sales & Marketing

Senior Marketing and Sales AeA Members are invited to join us for our premier Sales & Marketing Roundtable August 12, 2008, at Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. - 10a.m., and tap into a network of peer leaders to learn the secret strategies and techniques other technology companies are using today. Please register early--space is limited to 20 registrants. Breakfast is included. 

Cost: Attendance for this AeA member only event is complimentary, due to the courtesy of Printronix.  To learn more about Printronix, please click here.

Accelerate the Knowledge Curve: If one word could define sales and marketing at today’s technology companies, accelerate aptly applies. Senior sales and marketing executives are under more pressure than ever before to execute, with higher expectations for returns and fewer resources to swiftly handle it all. It’s no wonder you question whether your competition knows something you don’t about sales and marketing in this pressure-cooker environment. You’re invited to find out. Join other sales and marketing executives for breakfast Tuesday, August 12, at the AeA Marketing Roundtable.

What to Expect: No sales pitch. No agenda. No talking heads.

Simply fresh knowledge you could apply immediately, shared by senior professionals like you who are working in the trenches. Expect answers, insights and connections

You’ll hear straight talk — in an uncensored forum — about the sales and marketing issues, trends and practices shaping technology companies.

You’ll get practical answers from leaders just like you who are responsible for introducing products, building sales channels, creating demand and navigating today’s shifting media sphere. You know it will have real value because you’ll be sharing your true insight with your peers.

This roundtable will be a revealing discussion with the influential senior sales and marketing executives who are leading technology companies in Orange County and the Inland Empire. Together, we will tackle your most vexing issues and share our best-kept secrets for success in a rapid-fire exchange.

Expected topics, moderated by WunderMarx CEO Cara Good, will cover:

  • Which sales techniques are yielding the highest productivity and profitability
  • Who is advancing from current trends in marketing media
  • How consumer generated media is influencing buying decisions – and why B2B technology companies can’t afford to overlook social media
  • Why PR is more important than ever
  • What you can do to drive outstanding results from your organization
  • Plus your most-important questions and answers
  • Come prepared to share two of your best sales and/or marketing ideas and ask one question to challenge your colleagues. We’ll also want to know what program topics and speakers you want AeA to host as part of our commitment to your professional development...register today! Entry and breakfast is complimentary, courtesy of Printronix. To learn more about Printornix, please click here.

    Register Today! This is a complimentary AeA member only event, due to the generosity of Printronix. To learn more about Printronix, please click here. For questions, please contact Program Marketing & Event Manager Yalanda_Oglesby@aeanet.org at 949-450-1500 x101.


    AeA Orange County HR Roundtable:
    Dangerous Documents - What you don’t know CAN hurt you!

    Mark your calendar September 9, 2008, for the next AeA Orange County HR Roundtable: Dangerous Documents - What You Don't Know CAN Hurt You! at EADS North America Defense Test & Services, Irvine, CA.

    This program will address how common documents, including, employment-related documents, have the potential to come back to haunt you, and what steps you can take today to avoid tomorrow’s headaches. We will present some key challenges and approaches to this issue and offer tips on how you can avoid simple errors that can lead to costly lawsuits.

    Who Should Attend…

    This program is designed for senior level managers and HR personnel who need:

  • Effective strategies for identifying and addressing legal risks created by your company’s documentation process.
  • Employee policies to ensure your staff understands corporate email is not entitled to privacy protection.
  • Legal recommendations on how to win litigation if these methods fail.
  • Topics to be discussed, led by expert attorneys Bruce May, Partner at Stradling, Yocca, Carlson, & Rauth and Dale Hudson, Counsel at Nixon Peabody include the following:

    • What dangerous documents exist in your company’s files?
    • Which documents are the most trouble?
    • How can you avoid turning your company’s documents into dangerous documents?
    • What tools can you provide your managers to help them comply with legal do’s and don’ts? H
    • How emails have become a company’s nightmare and a lawyer’s dream.

    What can your company do to minimize legal risks created by emails? With email and other computer-generated records among the most dangerous of company records, we will examine best practices for handling these. While often written hastily as a substitute for a telephone call, recent legal developments have shown that email can be used in litigation in ways and with interpretations never intended by the author.

    REGISTER TODAY!

    Registration: This breakfast event is complimentary to AeA members, due to the generosity of EADS, and $70 for non-members. To learn more about EADS, please click here. To register for this event online, please click here.  For questions, please contact Program Marketing Manager Yalanda_Oglesby@aeanet.org at 949-450-1500 x101, or Membership Director Alan_Wald@aenet.org at 949-450-1500 x104.

    3. Growth Matters

    November 2-5, 2008: 38th Annual AeA Classic Financial Conference
    Exclusively Showcasing Publicly Traded AeA Member Companies
    With a Market Cap or Revenues Between $100M - $4B

    Moving back to San Diego this year, the AeA Classic Financial Conference, to take place at the Manchester Grand Hyatt in San Diego, CA, continues to provide it's member companies with an unbiased, time and cost effective forum to promote investor interest.

    Since 1971, more than 1600 member companies and 6000+ investors have leveraged the Classic to identify successful business relationships.

    New for 2008: The AeA Classic will feature a special track focused on Alternative Energy and Green Tech Companies. Additionally, companies traded on foreign exchanges, that meet all other AeA requirements, will be invited to present at the conference.

    • Access 500+ investors and executives from 150+ companies in one location
    • Leverage the small group break out sessions to exchange information and identify new investors
    • Network with fellow executives and the financial community in a casual setting

    Presenting company invitations have been sent. To register or for more information, click here or call AeA's Financial Conferences Team at 408.987.4236.


    AeA Member Microsoft to acquire AeA Member DATAllegro

    Microsoft announced it's plans to acquire Aliso Viejo-based DATAllegro, which develops data warehouse appliances. Financial terms of the deal were not disclosed. According to Microsoft, it will retain most of DATAllegro's team in Aliso Viejo, where it will create a "Center of Excellence" for data warehousing. DATAllegro was venture backed by Adams Capital Management, Focus Ventures, Intel Capital, JAFCO American Ventures, Palomar Ventures, The Hillman Company, and Venrock Associates. The firm last raised a round of funding in May worth $19.6M, which brought its total raised to $63.1M since its founding in 2004.


    AeA Member Microsemi Acquires AeA Member SEMICOA:
    Accretive Acquisition Strengthens Company's Leadership in High Reliability Markets

    Microsemi Corporation (Nasdaq:MSCC), a leading manufacturer of high performance analog mixed signal integrated circuits and high reliability semiconductors, announced its acquisition of substantially all of the assets of SEMICOA.

    Founded in 1968, SEMICOA is a leader in the design, development, and manufacturing of semiconductors and smart munitions optoelectronics for the high reliability military, commercial aerospace and satellite markets and is a leading competitor in the small signal high reliability transistor markets as evidenced by its long list of DSCC qualifications. Total consideration for SEMICOA was approximately $25 million in cash. Microsemi expects the acquisition will be accretive.

    Microsemi Corporation reported unaudited results for its third quarter of fiscal year 2008, with record net sales for Third Quarter at $129.3 Million, up 13.8 percent from net sales of $113.6 million in the third quarter of 2007, and up 2.1 percent from net sales of $126.7 million in the second quarter of 2008.


    Get Connected Today With AeA Membership!
     

    In addition to exclusive product and program discounts, dynamic networking events, access to investors, executive education and development programs, opportunities to influence government policies, and brand exposure through membership participation, new members will also receive BounceBack Professional 8.0 software, courtesy of AeA member CMS Products, while supplies lasts. Software features include unlimited vault size, allows you to create as many Vaults as your available space allows, and supports Windows Vista, XP, 2000 and Server 2000/2003. Contact Alan Wald today at 949-450-1500 x104 or Alan_Wald@aeanet.org!
     

    4. Global Connect

    AeA & Orange County Innovation present Innovation & Globalization In Green

    In partnership with Orange County Innovation, AeA is proud to kick off Orange County's "Innovation Month" with Innovation & Globalization In Green Oct. 1 - 2, 2008.  This 2-day conference is a rare opportunity to network with Orange County businesses, and economic development organizations from around the world and learn how to create and nurture business relationships across borders and cultures.

    Orange County’s “Innovation Month”, will present the county’s leadership in innovation. For the entire month, Orange County Innovation (OCI) will promote events, organizations, companies and entrepreneurs that are driving innovation in Orange County. The 2008 Innovation and Globalization in Green event will launch the month of festivities. To learn more, please click here.

    REGISTER TODAY!

    Event Dates & Times:
    October 1, 2008/ 11AM - 9PM
    October 2, 2008/ 7:30AM - 3PM

    Event Location:
    Hyatt Regency Irvine
    17900 Jamboree Road
    Irvine, CA 92614

    EVENT PRICING

    Attend Both Days
    (Oct. 1, 2008/ 11am - 9pm) & (Oct. 2, 2008/ 7:30am - 3pm):
    Member: $400
    Non-Member: $500

    Day 1 - OC Innovation
    (Oct. 1, 2008/ 11am - 9pm)

    Flat Fee: $250

    Day 2 - AeA International Economic Development
    (Oct. 2, 2008/ 7:30am - 3pm)
    Member: $200
    Non-Member: $250

    Exhibit During AeA International Economic Development Showcase
    (Oct. 2, 2008/ 7:30am - 3pm)
    Flat Fee: $2,500

    REGISTER TODAY! Register by Friday, September 26. No Refunds will be given after this date. For additional information, please contact Yalanda_Oglesby@aeanet.org or Don_Hicks@aeanet.org at 949-450-1500 x101.
     

    5. Upcoming Events

    Check out what events are coming near you!
    Below is a partial list of events that may be of interest to you or your colleagues. For more AeA news, events and programs, please click here.

    We value your input! AeA/OC events are designed for you, by you!

    • If you would like to suggest events that could benefit you or your colleagues...
    • If you are a expert in your field and would like to be an ambassador for your industry by speaking at a future AeA program
    • Or, if you would like to join AeA/OC's Membership Committee and deliver value to AeA members by organizing professional development programs, networking mixers, and sponsor programs, please contact Yalanda_Oglesby@aeanet.org or Alan_Wald@aeaenet.org at 949-450-1500 x101 today!
    Aug 10 - 21
    Stanford, CA

     

    AeA/Stanford Executive Institute

    GROWTH MATTERS: Advance your business and leadership perspectives during an eleven-day executive education program for senior leaders in technology companies which takes place at Stanford University...Read more.

    Aug 12
    Irvine, CA

    Sales & Marketing Roundtable: What Your Competition Knows and You Don't about Sales & Marketing

    Senior Marketing and Sales AeA Members are invited to join us for our premier Sales & Marketing Roundtable August 12, 2008, at Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. - 10a.m., and tap into a network of peer leaders to learn the secret strategies and techniques other technology companies are using today. Please register early--space is limited to 20 registrants. Breakfast is included.

    Register Today! This is a complimentary AeA member only event, due to the generosity of Printronix. To learn more about Printronix, please click here.

    Aug 21, 2008
    San Diego, CA

     

    Green To Gold: Monetizing the Clean Tech Phenomena
    GROWTH MATTERS:
    As the clean tech movement explodes, how can your company capitalize on this growing movement? What opportunities exist in both the private and public sectors? What state and federal regulations are coming? What funding is out there and what are the secrets to attracting capital? Curious about the Sunroad Building? Tour the state-of-the-art facility! Register by Friday, Aug. 15th. No Refunds will be given after this date. Registration/Networking/Breakfast 7:00AM - 8:00AM...
    Register today!

     

    Sept 9, 2008
    Irvine, CA
    HR Roundtable - Dangerous Documents: What You Don't Know CAN Hurt You!

    EXECUTIVE CONNECT: This AeA/OC Executive Connect program will address how common documents, including, employment-related documents, have the potential to come back to haunt you, and what steps you can take today to avoid tomorrow’s headaches. We will present some key challenges and approaches to this issue and offer tips on how you can avoid simple errors that can lead to costly lawsuits. This event is free to AeA members, courtesy of EADS, and $70 for non-members (To learn more about EADS, please click here. For questions, please contact AeA/OC Program Marketing Manager Yalanda_Oglesby@aeanet.org or call 949-450-1500 x101. Register now!

    Oct 1 - 2, 2008
    Irvine, CA
    AeA Orange County 2008 Innovation & Globalization in Green

    GLOBAL CONNECT: In partnership with Orange County Innovation, AeA is proud to kick off Orange County's "Innovation Month" with Innovation & Globalization In Green Oct. 1 - 2, 2008.  This 2-day conference is a rare opportunity to network with Orange County businesses, and economic development organizations from around the world and learn how to create and nurture business relationships across borders and cultures. For more information, please contact Don Hicks at 949-450-1500 x102.
    Register today!

    Global Connect is proudly sponsored by:


     

    November 2-5, 2008
    San Diego, CA
    38th Annual AeA Classic Financial Conference
    Exclusively Showcasing Publicly Traded AeA Member Companies With a Market Cap or Revenues Between $100M - $4B

    GROWTH MATTERS: The AeA Classic Financial Conference, to take place at the Manchester Grand Hyatt in San Diego, CA, continues to provide it's member companies with an unbiased, time and cost effective forum to promote investor interest. Access 500+ investors and executives from 150+ companies in one location. Leverage the small group break out sessions to exchange information and identify new investors. Network with fellow executives and the financial community in a casual setting.

    Presenting company invitations have been sent. To register or for more information, click here or call AeA's Financial Conferences Team at 408.987.4236.

    6. Upcoming Member Only Events
    To attend any of the following AeA member events, please contact Yalanda Oglesby, Program Marketing Manager, at 949-450-1500 ext. 101, or Yalanda_Oglesby@aeanet.org.  To learn more about AeA, or how you may benefit from membership, please contact Alan Wald, Director, Membership Development, at 949-477-5300 or Alan_Wald@aeanet.org:
     
    • Sales & Marketing Roundtable, Tuesday, August 12, 2008
    • International Committee Meeting, Tuesday, August 12, 2008
    • Membership Committee Meeting, Tuesday, August 19, 2008

    For more AeA Orange County news, events, and recaps, please click here.

       
       

     

    This page was last updated on 07/29/08.  
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