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Press Room & Newsletters >> Newsletters >> Regional Newsletters >> Orange County

Week of July 21, 2008 - Volume I Issue VIII

AeA
Orange County Staff

Executive Director 
Don Hicks
949.450.1500 x 102

Membership
Development
Director

Alan Wald
949.450.1500 x 104

Program
Marketing Manager
Yalanda M. Oglesby
949.450.1500 x 101

AeA Orange County Council
6 Jenner Street
Suite 110
Irvine, CA 92618

********

Links of Interest 
AeA Member Benefits

Additional AeA Newsletters

 

In This Issue
1. Message from the Orange County Executive Director
2. Executive Connect
3. Growth Matters
4. Policy Matters
5.
Upcoming Events

6. Upcoming Member Only Events
 

1. Message from the Orange County Executive Director


Dear AeA Members & Friends,

As you probably know, California is in the midst of a serious budget crisis. We are somewhere north of a $15B deficit and the state government is currently working without a budget. The governor and both parties in congress are still positioning and probably won't pass a new budget until the treasury runs dry.

AeA members are investing their time meeting with local state legislators at AeA sponsored "Technology Advisory Committee" sessions to discuss issues and the budget process. Because of our efforts, especially in Orange County, our local policy makers understand the importance of our industry in growing employment, investment, and tax revenue.

AeA members are also representing the technology industry at "town hall meetings" hosted by legislators and other political groups. Although we are not the only "special interest" in the room, we seem to be the only group offering solutions on the revenue side of the budget debate.

AeA members are at the table talking about innovation and new industries. We are talking about how technology and continued innovation will improve healthcare, energy efficiency, education, and the environment. We are talking about how California will lose its leadership role in technology and innovation if our representatives stifle research and development, and push anti-business policies.

If you want to participate in the discussion, we welcome you to join us in advancing the business of technology. Regards,

Don Hicks
AeA/OC Executive Director

  [Back to Top]

2. Executive Connect

 

AeA Orange County Sales & Marketing Roundtable:
What Your Competition Knows and You Don't about Sales & Marketing

Senior Marketing and Sales AeA Members are invited to join us for our premier Sales & Marketing Roundtable August 12, 2008, at Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. - 10a.m., and tap into a network of peer leaders to learn the secret strategies and techniques other technology companies are using today. Please register early--space is limited to 20 registrants. Breakfast is included.

Accelerate the Knowledge Curve: If one word could define sales and marketing at today’s technology companies, accelerate aptly applies. Senior sales and marketing executives are under more pressure than ever before to execute, with higher expectations for returns and fewer resources to swiftly handle it all. It’s no wonder you question whether your competition knows something you don’t about sales and marketing in this pressure-cooker environment. You’re invited to find out. Join other sales and marketing executives for breakfast Tuesday, August 12, at the AeA Marketing Roundtable.

What to Expect: No sales pitch. No agenda. No talking heads.

Simply fresh knowledge you could apply immediately, shared by senior professionals like you who are working in the trenches. Expect answers, insights and connections

You’ll hear straight talk — in an uncensored forum — about the sales and marketing issues, trends and practices shaping technology companies.

You’ll get practical answers from leaders just like you who are responsible for introducing products, building sales channels, creating demand and navigating today’s shifting media sphere. You know it will have real value because you’ll be sharing your true insight with your peers.

This roundtable will be a revealing discussion with the influential senior sales and marketing executives who are leading technology companies in Orange County and the Inland Empire. Together, we will tackle your most vexing issues and share our best-kept secrets for success in a rapid-fire exchange.

Expected topics will cover:

  • Which sales techniques are yielding the highest productivity and profitability
  • Who is advancing from current trends in marketing media
  • How consumer generated media is influencing buying decisions – and why B2B technology companies can’t afford to overlook social media
  • Why PR is more important than ever
  • What you can do to drive outstanding results from your organization
  • Plus your most-important questions and answers
  • Come prepared to share two of your best sales and/or marketing ideas and ask one question to challenge your colleagues. We’ll also want to know what program topics and speakers you want AeA to host as part of our commitment to your professional development...register today! Entry and breakfast is complimentary, courtesy of Printronix. To learn more about Printornix, please click here.

    Register Today! This is a complimentary AeA member only event, due to the generosity of Printronix. To learn more about Printronix, please click here.


    AeA Orange County HR Roundtable:
    Dangerous Documents - What you don’t know CAN hurt you!

    Mark your calendar September 9, 2008, for the next AeA Orange County HR Roundtable: Dangerous Documents - What You Don't Know CAN Hurt You! at EADS North America Defense Test & Services, Irvine, CA.

    This program will address how common documents, including, employment-related documents, have the potential to come back to haunt you, and what steps you can take today to avoid tomorrow’s headaches. We will present some key challenges and approaches to this issue and offer tips on how you can avoid simple errors that can lead to costly lawsuits.

    Who Should Attend…

    This program is designed for senior level managers and HR personnel who need:

  • Effective strategies for identifying and addressing legal risks created by your company’s documentation process.
  • Employee policies to ensure your staff understands corporate email is not entitled to privacy protection.
  • Legal recommendations on how to win litigation if these methods fail.
  • Topics to be discussed, led by expert attorneys Bruce May, Partner at Stradling, Yocca, Carlson, & Rauth and Dale Hudson, Counsel at Nixon Peabody include the following:

    • What dangerous documents exist in your company’s files?
    • Which documents are the most trouble?
    • How can you avoid turning your company’s documents into dangerous documents?
    • What tools can you provide your managers to help them comply with legal do’s and don’ts? H
    • How emails have become a company’s nightmare and a lawyer’s dream.

    What can your company do to minimize legal risks created by emails? With email and other computer-generated records among the most dangerous of company records, we will examine best practices for handling these. While often written hastily as a substitute for a telephone call, recent legal developments have shown that email can be used in litigation in ways and with interpretations never intended by the author.

    REGISTER TODAY!

    Registration: This breakfast event is complimentary to AeA members, due to the generosity of EADS, and $70 for non-members. To learn more about EADS, please click here. To register for this event, please click here, or contact AeA/OC Program Marketing Manager Yalanda_Oglesby@aeanet.org at 949-450-1500 x101.


    AeA Member Connection: Acacia Research Corporation enters into license agreement with Smith Micro

    Acacia Research Corporation announced that its disc Link Corporation subsidiary has entered into a license agreement with Smith Micro Software, Inc. covering patents relating to portable storage devices with links.

    The portable storage devices with links technology generally relates to products sold or distributed on CDs or DVDs that include a link to retrieve additional data via the Internet.

    Acacia Research's subsidiaries are in the business of acquiring, developing, licensing and enforcing patents. They help patent holders protect their patented inventions from unauthorized use and generate revenue from licensing and, if necessary, enforcing their patents. Acacia Research's clients are primarily individual inventors and small companies with limited resources to deal with unauthorized users but include some large companies wanting to generate revenues from their patented technologies. To learn more about Acacia Technologies, please click here.

    Smith Micro develops innovative communications software for the wireless industry. Their leading-edge mobility products simplify communications access over both Wireless Wide Area Networks (WWANs) and Wireless Local Area Networks (WLANs), and their compression technologies such as StuffIt have been established as industry standards. To learn more about Smith Micro Software, Inc., please click here.


    Iron Maiden World Tour Captured With AeA Member Sonnet Technologies' Sonnet Fusion™ F2

    Legendary rock band Iron Maiden is using multiple Sonnet Fusion F2 RAID storage systems to record, store, play back, and edit HD concert footage, 35,000 photos, and 34-track live recordings of its groundbreaking "Somewhere Back in Time" tour.

    The band is the first in history to transport musicians, crew, and equipment on its own Boeing 757, piloted by the band’s charismatic lead singer, Bruce Dickinson. With Dickinson at the controls, "Ed Force One"—named after the band’s iconic mascot—touched down in 21 cities over 45 days during the first leg of the tour.

    The highly portable Fusion F2—providing 640GB of storage in a rugged aluminum enclosure about the size of two stacked CD cases—enabled the band and crew to record the shows, edit daily footage, and review images for world press publication during the tour’s torrid travel schedule, anywhere and anytime...read more.

     

    3. Growth Matters

    November 2-5, 2008: 38th Annual AeA Classic Financial Conference
    Exclusively Showcasing Publicly Traded AeA Member Companies
    With a Market Cap or Revenues Between $100M - $4B

    Moving back to San Diego this year, the AeA Classic Financial Conference, to take place at the Manchester Grand Hyatt in San Diego, CA, continues to provide it's member companies with an unbiased, time and cost effective forum to promote investor interest.

    Since 1971, more than 1600 member companies and 6000+ investors have leveraged the Classic to identify successful business relationships.

    New for 2008: The AeA Classic will feature a special track focused on Alternative Energy and Green Tech Companies. Additionally, companies traded on foreign exchanges, that meet all other AeA requirements, will be invited to present at the conference.

    • Access 500+ investors and executives from 150+ companies in one location
    • Leverage the small group break out sessions to exchange information and identify new investors
    • Network with fellow executives and the financial community in a casual setting

    Presenting company invitations have been sent. To register or for more information, click here or call AeA's Financial Conferences Team at 408.987.4236.


    Get Connected Today With AeA Membership!
     

    In addition to exclusive product and program discounts, dynamic networking events, access to investors, executive education and development programs, opportunities to influence government policies, and brand exposure through membership participation, new members will also receive BounceBack Professional 8.0 software, courtesy of AeA member CMS Products, while supplies lasts. Software features include unlimited vault size, allows you to create as many Vaults as your available space allows, and supports Windows Vista, XP, 2000 and Server 2000/2003. Contact Alan Wald today at 949-450-1500 x104 or Alan_Wald@aeanet.org!
     

    4. Policy Matters
    Sen. Obama's Top Aides at AeA

    As part of AeA’s continuing outreach to the campaigns of presidential candidates, senior staff to Sen. Barack Obama met with over 70 executives from the high-tech industry, U.S. universities, and technology professional societies to discuss Sen. Obama’s positions on innovation and competitiveness. 

    The meeting last week at AeA’s David Packard Conference Center in Washington, DC, included Pete Rouse, Chief of Staff, and Karen Kornbluh, Policy Director. The meeting was conducted in partnership with the Task Force on the Future of American Innovation, which is co-chaired by AeA and Intel Corporation....Read More.

    5. Upcoming Events

    Check out what events are coming near you!
    Below is a partial list of events that may be of interest to you or your colleagues. For more AeA news, events and programs, please click here.

    We value your input! AeA/OC events are designed for you, by you!

    • If you would like to suggest events that could benefit you or your colleagues...
    • If you are a expert in your field and would like to be an ambassador for your industry by speaking at a future AeA program
    • Or, if you would like to join AeA/OC's Membership Committee and deliver value to AeA members by organizing professional development programs, networking mixers, and sponsor programs, please contact Yalanda_Oglesby@aeanet.org or Alan_Wald@aeaenet.org at 949-450-1500 x101 today!
    Aug 10 - 21
    Stanford, CA

     

    AeA/Stanford Executive Institute

    GROWTH MATTERS: Advance your business and leadership perspectives during an eleven-day executive education program for senior leaders in technology companies which takes place at Stanford University...Read more.

    Aug 12
    Irvine, CA

    Sales & Marketing Roundtable: What Your Competition Knows and You Don't about Sales & Marketing

    Senior Marketing and Sales AeA Members are invited to join us for our premier Sales & Marketing Roundtable August 12, 2008, at Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. - 10a.m., and tap into a network of peer leaders to learn the secret strategies and techniques other technology companies are using today. Please register early--space is limited to 20 registrants. Breakfast is included.

    Register Today! This is a complimentary AeA member only event, due to the generosity of Printronix. To learn more about Printronix, please click here.

    Aug 21, 2008
    San Diego, CA

     

    Green To Gold: Monetizing the Clean Tech Phenomena
    GROWTH MATTERS:
    As the clean tech movement explodes, how can your company capitalize on this growing movement? What opportunities exist in both the private and public sectors? What state and federal regulations are coming? What funding is out there and what are the secrets to attracting capital? Curious about the Sunroad Building? Tour the state-of-the-art facility! Register by Friday, Aug. 15th. No Refunds will be given after this date. Registration/Networking/Breakfast 7:00AM - 8:00AM...
    Register today!

     

    Sept 9, 2008
    Irvine, CA
    HR Roundtable - Dangerous Documents: What You Don't Know CAN Hurt You!

    EXECUTIVE CONNECT: This AeA/OC Executive Connect program will address how common documents, including, employment-related documents, have the potential to come back to haunt you, and what steps you can take today to avoid tomorrow’s headaches. We will present some key challenges and approaches to this issue and offer tips on how you can avoid simple errors that can lead to costly lawsuits. This event is free to AeA members, courtesy of EADS, and $70 for non-members (To learn more about EADS, please click here. For questions, please contact AeA/OC Program Marketing Manager Yalanda_Oglesby@aeanet.org or call 949-450-1500 x101. Register now!

    Oct 1 - 2, 2008
    Irvine, CA
    AeA Orange County 2008 Innovation & Globalization in Green

    GLOBAL CONNECT: By popular demand, plans are underway to present our first AeA Orange County 2008 Innovation & Globalization in Green conference at the Hyatt Regency, Irvine. In partnership with OC Innovation, this will be an opportunity to network with economic development organizations from around the world and learn how to create and nurture business relationships across borders and cultures. Booth space and sponsorship opportunities are available for this event. To express an interest, please contact Don Hicks at 949-450-1500 x102. More details to come...

    Global Connect is proudly sponsored by:


     

    November 2-5, 2008
    San Diego, CA
    38th Annual AeA Classic Financial Conference
    Exclusively Showcasing Publicly Traded AeA Member Companies With a Market Cap or Revenues Between $100M - $4B

    GROWTH MATTERS: The AeA Classic Financial Conference, to take place at the Manchester Grand Hyatt in San Diego, CA, continues to provide it's member companies with an unbiased, time and cost effective forum to promote investor interest. Access 500+ investors and executives from 150+ companies in one location. Leverage the small group break out sessions to exchange information and identify new investors. Network with fellow executives and the financial community in a casual setting.

    Presenting company invitations have been sent. To register or for more information, click here or call AeA's Financial Conferences Team at 408.987.4236.

    6. Upcoming Member Only Events
    To attend any of the following AeA member events, please contact Yalanda Oglesby, Program Marketing Manager, at 949-450-1500 ext. 101, or Yalanda_Oglesby@aeanet.org.  To learn more about AeA, or how you may benefit from membership, please contact Alan Wald, Director, Membership Development, at 949-477-5300 or Alan_Wald@aeanet.org:
     
    • Executive Committee Meeting, Friday, July 25, 2008
    • Past Chairs Committee Meeting, Tuesday, July 22, 2008

    For more AeA Orange County news, events, and recaps, please click here.

       
       

     

    This page was last updated on 07/21/08.  
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