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In This Issue
1. Message from the Orange County Executive Director
2. Policy Matters
3. Executive Connect
4. Growth Matters
5. Global Connect
6. Upcoming
Events
7. Upcoming Member Only Events
 Dear
AeA Members & Friends,I want to
thank everyone for their kind words of encouragement and for taking notice
of the new energy and focus of the AeA Orange County and Inland Empire
Council. Our objectives are simple; better communications and re-energize
our membership through greater participation.
The challenge of communicating the AeA value proposition is arduous. By
the time I discuss everything that AeA does for the technology industry,
my audience has fallen asleep. So, we are focusing on four initiatives
(Executive Connect, Growth Matters, Policy Matters, and Global Connect) to
not only better communicate our value proposition, but to redefine how we
deliver the value.
Re-energizing the membership through greater participation is a greater
challenge because we run up against the brick wall of time and priorities.
During a recent conversation with a local business leader, he explained to
me that in the month of August, he will be in his office for only 4 days.
I just discovered some new demands on my time when my preschool
granddaughter (living in Bozeman, Montana) learned and memorized my cell
phone number. We are more respectful of our members' time and they are
responding by being more supportive of our efforts. The new energy flowing
from our membership is tangible. It is measured by the kind words of
encouragement.
Please join us in advancing the business of technology.
Regards,
Don Hicks
AeA/OC Executive Director
[Back
to Top]
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2.
Policy Matters |
AeA Continues Push for Major Reform of U.S. Encryption Export
Control Regulations
On July 22, AeA sent a letter to senior Administration leaders
voicing strong support for a major reform of U.S. encryption export
control regulations. Joining Christopher Hansen, President and CEO
of AeA, as signatories were the presidents of 13 other associations
with high-technology members. The letter is a follow on to the
government / industry encryption control forum organized by AeA and
held at the U.S. Department of Commerce on February 20, and the
paper "AeA Recommendations for Encryption Control Reform" which was
submitted to the Bureau of Industry and Security (BIS) on August 1,
2007... Read
More.
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3. Executive Connect |
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Last Chance to Register for
AeA Orange County
Sales & Marketing Roundtable:
What Your Competition Knows and You
Don't about Sales & Marketing
 Senior Marketing and Sales AeA Members are invited to join us for
our premier
Sales & Marketing Roundtable
August 12, 2008, at Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. -
10a.m., and tap into a network of peer leaders to learn the secret
strategies and techniques other technology companies are using
today. Please register early--space is limited to 20 registrants.
Breakfast is included.
Cost: Attendance for this AeA member only event is
complimentary, due to the courtesy of Printronix. To learn
more about Printronix, please click
here.
 Accelerate the Knowledge Curve: If one word could define sales
and marketing at today’s technology companies, accelerate aptly
applies. Senior sales and marketing executives are under more
pressure than ever before to execute, with higher expectations for
returns and fewer resources to swiftly handle it all. It’s no wonder
you question whether your competition knows something you don’t
about sales and marketing in this pressure-cooker environment.
You’re invited to find out. Join other sales and marketing
executives for breakfast Tuesday, August 12, at the AeA Marketing
Roundtable.
What to Expect: No sales pitch. No agenda. No talking heads.
Simply fresh knowledge you could apply immediately, shared by
senior professionals like you who are working in the trenches.
Expect answers, insights and connections
You’ll hear straight talk — in an uncensored forum — about the
sales and marketing issues, trends and practices shaping technology
companies.
 You’ll get practical answers from leaders just like you who are
responsible for introducing products, building sales channels,
creating demand and navigating today’s shifting media sphere. You
know it will have real value because you’ll be sharing your true
insight with your peers.
This roundtable will be a revealing discussion with the
influential senior sales and marketing executives who are leading
technology companies in Orange County and the Inland Empire.
Together, we will tackle your most vexing issues and share our
best-kept secrets for success in a rapid-fire exchange.
Expected topics, moderated by WunderMarx CEO Cara Good, will cover:
Which sales techniques are yielding the highest productivity
and profitability
Who is advancing from current trends in marketing media
How consumer generated media is influencing buying decisions –
and why B2B technology companies can’t afford to overlook social
media
Why PR is more important than ever
What you can do to drive outstanding results from your
organization
Plus your most-important questions and answers
Come prepared to share two of your best sales and/or marketing
ideas and ask one question to challenge your colleagues. We’ll also
want to know what program topics and speakers you want AeA to host
as part of our commitment to your professional
development...register today!
Register Today! This is a
complimentary AeA member only breakfast event due to the generosity of Printronix. To learn more about Printronix, please click
here.
For questions, please contact Program Marketing & Event Manager
Yalanda_Oglesby@aeanet.org at 949-450-1500 x101.
AeA Orange County HR
Roundtable:
Dangerous Documents - What you don’t know CAN hurt you!
 Mark your calendar September 9, 2008, for the next
AeA Orange County HR Roundtable: Dangerous Documents - What You
Don't Know CAN Hurt You!
at
EADS North America Defense
Test & Services,
Irvine, CA.
This program will address how common
documents, including, employment-related documents, have the
potential to come back to haunt you, and what steps you can take
today to avoid tomorrow’s headaches. We will present some key
challenges and approaches to this issue and offer tips on how you
can avoid simple errors that can lead to costly lawsuits.
Who Should Attend…
This program is designed for senior level managers and HR
personnel who need:
Effective strategies for identifying and addressing legal
risks created by your company’s documentation process.
Employee policies to ensure your staff understands corporate
email is not entitled to privacy protection.
Legal recommendations on how to win litigation if these
methods fail.
Topics to be discussed, led by expert attorneys Bruce May,
Partner at Stradling, Yocca, Carlson, & Rauth and Dale Hudson,
Counsel at Nixon Peabody include the following:
- What dangerous
documents exist in your company’s files?
Which documents are the most
trouble?
How can you avoid turning your
company’s documents into dangerous documents?
What tools can you provide your
managers to help them comply with legal do’s and don’ts?
How emails have become a company’s
nightmare and a lawyer’s dream.
What can your company do to minimize legal risks created by
emails?
With email and other computer-generated
records among the most dangerous of company records, we will examine
best practices for handling these. While often written hastily as a
substitute for a telephone call, recent legal developments have
shown that email can be used in litigation in ways and with
interpretations never intended by the author.
REGISTER TODAY!
Registration: This
breakfast event is complimentary to AeA members, due to the
generosity of EADS, and $70 for non-members. To learn more about
EADS, please click
here.
To register for this event online, please click
here. For
questions, please contact
Program Marketing Manager Yalanda_Oglesby@aeanet.org at 949-450-1500
x101, or Membership Director
Alan_Wald@aenet.org at 949-450-1500 x104.
AeA Member Iteris Awarded $90K by City of Los Angeles Department
of Planning
Iteris, Inc. (AMEX: ITI), a leader in the traffic management
market that focuses on the application and development of advanced
technologies, announced it has been selected by the City of Los
Angeles Department of City Planning to conduct a restudy of the
Warner Center Specific Plan. The primary objective of the new Warner
Center Specific Plan is to reestablish a compelling vision of Warner
Center in 2035 – a vision that reinforces its role as a prominent
destination in the greater Los Angeles area. Work on this project is
currently underway and is expected to last between six and twelve
months... Read
More. To learn more about
Iteris, please click
here.
Teridian Announces General Sample Availability of 78Q8430 10/100
Fast Ethernet Multi-Media Offload Controller for Embedded
Applications: Teridian Semiconductor’s 78Q8430 TCP/IP offload
and classification features significantly enhance IP video streaming
quality
AeA member Teridian Semiconductor Corp. announced general
sampling of its 78Q8430 10/100 Fast Ethernet Multi-Media Offload
Controller for video streaming and mixed media (data, voice and
video over IP) applications. The 78Q8430 targets Ethernet
applications requiring reliable connectivity and quality of service
levels such as industrial networking, set top box, digital
television, and other consumer broadband or audio/video equipment... Read
More.
To learn more about Teridian,
please click
here.
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4.
Growth Matters |
November 2-5, 2008: 38th Annual AeA
Classic Financial Conference
Exclusively Showcasing Publicly Traded AeA Member
Companies
With a Market Cap or Revenues Between $100M - $4B
Moving back to San Diego this year, the AeA Classic Financial
Conference, to take place at the Manchester Grand Hyatt in San
Diego, CA, continues to provide it's member companies with an
unbiased, time and cost effective forum to promote investor
interest.
Since 1971, more than 1600 member companies and 6000+ investors
have leveraged the Classic to identify successful business
relationships.
New for 2008: The AeA Classic will feature a special track
focused on Alternative Energy and Green Tech Companies.
Additionally, companies traded on foreign exchanges, that meet all
other AeA requirements, will be invited to present at the
conference.
- Access 500+ investors and executives from 150+ companies in
one location
- Leverage the small group break out sessions to exchange
information and identify new investors
- Network with fellow executives and the financial community in
a casual setting
Presenting company invitations have been sent. To register or for
more information, click
here or call AeA's Financial Conferences Team at
408.987.4236.
Get On the Map: AeA members invited to maximize
marketing exposure through Tech Coast Maps
 Silicon
Maps, publisher of the world renowned Tech Coast Map since 1989,
presents a special offer to AeA members to be included in the 2009
Tech Coast Map. View last year's map
here, and view
the new 2009 map
here.
For an investment of only $1,950.00, feature your company (logo,
URL and photo of your facility) on over 30,000 copies of TECH COAST
for an entire year! This offer includes (100) 20”x30” industry
posters, custom imprinted with your 4”x17” logo and corporate
message (a $565.00 value), NO set up fees (a $250.00 value),
placement of your ad (in map design) on the airport signs and an
interactive link to your website! That’s a total savings of $815.00!
Sign-up now through August 31st, 2008.
Over 30,000 copies of the popular industry Map are distributed
annually to key executives at thousands of high tech companies both
locally and worldwide, OEM’s, distributors, venture capitalists,
academic researchers, universities/colleges, trade organizations and
government representatives. With over 95% display rate, the
functional promotional poster offers GREAT ROI! Your corporate
message will be seen-and-displayed by your multifaceted audience for
an entire year!
Distribution:
- 30,000 copies distributed
- Featured at International Airports
- Distributed at SEMICON West along with other high tech trade
shows and events
- On line interactive version with all logos are inked to each
participating company
Please contact S. Ross Hering, Silicon Maps, at 949-297-4514” to
reserve your space for 2009. Deadline is August 31st. Put your
Company “on the Map!
Get Connected Today With AeA Membership!
 In addition to exclusive product and program discounts, dynamic
networking events, access to investors, executive education and
development programs, opportunities to influence government
policies, and brand exposure through membership participation, new
members will also receive BounceBack Professional 8.0 software,
courtesy of AeA member
CMS Products,
while supplies lasts. Software features include unlimited vault
size, allows you to create as many Vaults as your available space
allows, and supports Windows Vista, XP, 2000 and Server 2000/2003.
Contact Alan Wald today at 949-450-1500 x104 or
Alan_Wald@aeanet.org!
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5.
Global Connect |
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AeA & Orange County Innovation present Innovation & Globalization In
GreenIn partnership with
Orange County Innovation, AeA is proud to kick off Orange County's
"Innovation Month" with Innovation & Globalization In Green Oct. 1 -
2, 2008. This 2-day conference is a rare opportunity to
network with Orange County businesses, and economic development
organizations from around the world and learn how to create and
nurture business relationships across borders and cultures.
Orange County’s “Innovation Month”
will present the county’s leadership in innovation. For the entire
month, Orange County Innovation (OCI) will promote events,
organizations, companies and entrepreneurs that are driving
innovation in Orange County. The 2008 Innovation and Globalization
in Green event will launch the month of festivities. To learn more,
please click
here.
REGISTER TODAY!
Event Dates & Times:
October 1, 2008/ 8AM - 9PM
October 2, 2008/ 7:30AM - 5PM
Event Location:
Hyatt Regency Irvine
17900 Jamboree Road
Irvine, CA 92614
EVENT PRICING
(Early Bird Special: Receive 20% Discount is purchased by Sept.
1, 2008--showcase not included)
Attend Both Days
(OC Innovation: Oct. 1, 2008/ 8AM - 9PM) &
(AeA Global Connect Conference: Oct. 2, 2008/ 7:30AM - 5PM):
Member: $400 ($320 Early Bird Special)
Non-Member: $500 ($400 Early Bird Special)
Day 1 - OC Innovation
(Oct. 1, 2008/ 8am - 9pm)
Flat Fee: $275 ($220 Early Bird)
Day 2 - AeA Global Connect Conference
(Oct. 2, 2008/ 7:30am - 5pm)
Member: $225 ($180 Early Bird)
Non-Member: $275 ($220 Early Bird)
Economic Development Showcase
(Oct. 2, 2008/ 7:30am - 3pm)
Flat Fee: $2,500 (Early Bird Special not applicable)
Register by Friday, September 26. No Refunds will be given after
this date.
REGISTER TODAY!
For additional information,
please contact Yalanda_Oglesby@aeanet.org or Don_Hicks@aeanet.org at
949-450-1500 x101.
The
Innovation & Globalization In Green
conference is
underwritten and produced by financial and in-kind sponsors, including event sponsors
Crowell & Moring (also an
official AeA Global Connect sponsor),
Toshiba
America Information Systems, CSC,
and public relations sponsor
WunderMarxPR.
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6. Upcoming Events
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Check out what events are
coming near you!
Below is a partial list of events that may be of interest
to you or your colleagues. For more AeA news, events and programs, please
click here.
We value your input! AeA/OC events are
designed for you, by you!
- If you would like to suggest events that
could benefit you or your colleagues...
- If you are a expert in your field and
would like to be an ambassador for your industry by speaking at a future
AeA program
- Or, if you would like to join AeA/OC's
Membership Committee and deliver value to AeA members by organizing
professional development programs, networking mixers, and sponsor
programs, please contact Yalanda_Oglesby@aeanet.org
or Alan_Wald@aeaenet.org at 949-450-1500 x101 today!
Aug 10 - 21
Stanford, CA |
AeA/Stanford Executive Institute
GROWTH MATTERS: Advance your business and leadership
perspectives during an eleven-day
executive education program for senior
leaders in technology companies which takes place at Stanford
University...Read
more. |
Aug 12
Irvine, CA |
Sales & Marketing Roundtable:
What Your Competition Knows and You
Don't about Sales & Marketing
Senior Marketing and Sales AeA Members are invited to join us for
our premier Sales & Marketing Roundtable August 12, 2008, at
Printronix, 14600 Myford Rd, Irvine, CA, 92606-1005 from 8a.m. -
10a.m., and tap into a network of peer leaders to learn the secret
strategies and techniques other technology companies are using
today. Please register early--space is limited to 20 registrants.
Breakfast is included.
Register Today! This is a
complimentary AeA member only event, due to the generosity of
Printronix. To learn more about Printronix, please click
here.
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Aug 21, 2008
San Diego, CA |
Green To Gold: Monetizing the Clean Tech Phenomena
GROWTH MATTERS: As the clean tech movement explodes, how can
your company capitalize on this growing movement? What opportunities
exist in both the private and public sectors? What state and federal
regulations are coming? What funding is out there and what are the
secrets to attracting capital? Curious about the Sunroad Building?
Tour the state-of-the-art facility! Register by Friday, Aug. 15th.
No Refunds will be given after this date.
Registration/Networking/Breakfast 7:00AM - 8:00AM...Register
today! |
Sept 9, 2008
Irvine, CA |
HR Roundtable - Dangerous Documents: What You Don't Know CAN Hurt
You! EXECUTIVE CONNECT: This AeA/OC Executive Connect
program will address how common documents, including,
employment-related documents, have the potential to come back to
haunt you, and what steps you can take today to avoid tomorrow’s
headaches. We will present some key challenges and approaches to
this issue and offer tips on how you can avoid simple errors that
can lead to costly lawsuits. This event is free to AeA
members, courtesy of EADS, and $70 for non-members (To learn more
about EADS, please click
here. For questions, please contact AeA/OC Program Marketing
Manager Yalanda_Oglesby@aeanet.org or call 949-450-1500 x101.
Register now!
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Oct 1 - 2, 2008
Irvine,
CA |
AeA Orange County 2008 Innovation &
Globalization in Green GLOBAL CONNECT: In partnership with
Orange County Innovation, AeA is proud to kick off Orange County's
"Innovation Month" with Innovation & Globalization In Green Oct.
1 - 2, 2008. This 2-day conference is a rare opportunity
to network with Orange County businesses, and economic development
organizations from around the world and learn how to create and
nurture business relationships across borders and cultures. For more
information, please contact Don Hicks at 949-450-1500 x102.
Register today!
The
Innovation & Globalization In Green conference is
underwritten and produced by financial and in-kind
sponsors, including event sponsors
Crowell & Moring (also an
official AeA Global Connect sponsor),
Toshiba
America Information Systems, CSC,
and public relations sponsor
WunderMarxPR.
Global Connect is proudly sponsored by:
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November 2-5, 2008
San Diego, CA |
38th Annual AeA Classic Financial
Conference
Exclusively Showcasing Publicly Traded AeA Member Companies
With a Market Cap or Revenues Between $100M - $4B
GROWTH MATTERS: The AeA Classic Financial Conference, to take
place at the Manchester Grand Hyatt in San Diego, CA, continues to
provide it's member companies with an unbiased, time and cost
effective forum to promote investor interest. Access 500+ investors
and executives from 150+ companies in one location. Leverage the
small group break out sessions to exchange information and identify
new investors. Network with fellow executives and the financial
community in a casual setting.
Presenting company invitations have been sent. To register or for
more information, click
here or call AeA's
Financial Conferences Team at 408.987.4236.
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6.
Upcoming Member Only Events |
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To attend any of the following AeA
member events, please contact Yalanda Oglesby, Program Marketing
Manager, at 949-450-1500 ext. 101, or Yalanda_Oglesby@aeanet.org.
To learn more about AeA, or how you may benefit from membership,
please contact Alan Wald, Director, Membership Development, at
949-477-5300 or Alan_Wald@aeanet.org: |
- Sales & Marketing Roundtable, Tuesday, August 12, 2008
Register
- Global Connect Committee Meeting, Tuesday, August 12, 2008
Register
- Growth Matters Committee Meeting, Thursday, August 14, 2008
Register
- Membership Committee Meeting, Tuesday, August 19, 2008
Register
- Executive Committee Meeting, Friday, August 22, 2008
Register
- Policy Matters Committee Meeting, Thursday, August 28, 2008
Register
For more AeA Orange County news, events, and
recaps, please click
here.
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This page was last updated on 08/09/08.
Copyright © 2004 American Electronics Association. All rights reserved. |
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